CLIENT: PARATA
Brand Evolution
Parata designs, builds, sells, and supports technology solutions that help pharmacy teams focus on patient care.
My team developed bold marketing strategies and communications materials that set Parata apart as the leader in pharmacy automation. By building unique promotional campaigns and establishing the leading international awards program for pharmacist innovation, we curated a signature brand that grew and scaled with the company's success.
Ongoing multiyear retainer
PROJECT
RESULTS
TIMELINE
Marcomm for the Parata RDS Product Line
Stand-Out Advertising Campaigns for Trade Magazines Devoid of Product Photography
Advertising Campaign Concepts for New Product Line Releases
Marcomm System for Expanding Product Line
Custom Online Toolkit for Mobile Sales Teams to Track Marketing Communications
Innovative Pharmacist Awards Event Partnership with Leading Industry Trade Journal
This project was completed during my time as President and Creative Director of Bluewhale Studios.