CLIENT: NYRT
9 Times Square Building Brand
9 Times Square is a skyscraper in Times Square in Midtown Manhattan, New York City.
My team was engaged to develop a brand identity for the property to promote its retail and office spaces. The graphical identity, marketing communications for key demographics and unique brand opportunities, and eye-catching animated promotional campaigns for the building's unique LED display array helped to secure key, long-term lease tenants.
6 weeks
PROJECT
RESULTS
TIMELINE
Building Brand Identity Design
9 Times Square - Full Building and Street Level LED Displays
Retail Space Positioning Marcomm Developed for Leasing Brokerage
Custom Brochureware and 3D Modeling for Bespoke Lease Pitches with Signature Brands
Detailed Content Creation Guidelines for LED Displays, Color Changing Uplighting, and Static Banners
Video Content Storyboards, Production, and Launch to Promote Retail Space Opportunities
This project was completed during my time as Managing Director of Creative Services at Sensory Interactive.