
CLIENT: JBG SMITH PROPERTIES
Digital Lobby Showcase
The 714-square-foot LED display at the CEB Tower in Rosslyn, Virginia is the centerpiece of the new building’s lobby.
My creative content team worked with the client to generate cost-conscious, regionally-specific event and seasonal content to add elements of unexpected delight to the regular program. We also developed innovative, generative content program concepts that offer new and unique experiences for frequently returning guests at each visit.
Multi-year retainer with quarterly deliverables
PROJECT
RESULTS
TIMELINE
CEB Tower Lobby Display - Overview Video

Regionally-Specific Seasonal Content Showcases

Generative Dynamic Content Vignette

Generative Dynamic Content Vignette

Generative Dynamic Content Vignette

Generative Dynamic Content Vignette
This project was completed during my time as Managing Director of Creative Services at Sensory Interactive.