CLIENT: MAEFIELD DEVELOPMENT
20 Times Square Launches
20 Times Square boasts the region's highest-resolution LED display at 26.6 million pixels and 17,000 square feet.
My team worked with building ownership and SNA, the LED manufacturer, to develop a unique 8K SFX and digital video program for the display unveiling. Continuing promotional work with the client post-launch, we assisted in the launch of the property's Edition Hotel and created augmented reality tools for tenant digital lease negotiations.
5 weeks
PROJECT
RESULTS
TIMELINE
Content Storyboards for Digital Display Grand Unveiling
Digital Display Grand Unveiling
Content Coordination for Edition Hotel Opening
Venue Promotion to Top International Media Brands Seeking Tenancy
Augmented Reality Demo for The Hershey Company for Digital Advertising Lease Negotiation
This project was completed during my time as Managing Director of Creative Services at Sensory Interactive.